Search appearance
Templates and per-page overrides for titles, descriptions, robots, canonicals and social metadata.
Free WordPress SEO infrastructure
SEO WP for people who want control.
A technical SEO foundation for WordPress: metadata, Schema, sitemaps, crawl control, redirects, multilingual SEO, audits and developer tools — without turning basic SEO into a subscription maze.
No required cloud account. No paid feature gate for the core SEO layer.
Page SEO/example-page/
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Strong technical foundation
Transparent checks explain every deduction instead of pretending to be Google’s ranking score.
Canonical & indexabilityPassed
Title & descriptionPassed
Internal link supportReview
Structured dataPassed
The foundation
One SEO plugin. The technical foundation your WordPress site actually needs.
SEO-WP focuses on inspectable technical behavior: what gets rendered, indexed, linked, structured and submitted.
Structured data
One deduplicated JSON-LD graph for website, identity, pages, articles, breadcrumbs, FAQ and products.
Sitemaps
Dynamic post, taxonomy, image, video and news sitemaps with content-type controls.
Crawl control
robots.txt, llms.txt, archive/attachment behavior, staging protection and verification tags.
Redirects & 404s
Exact and regex redirects, CSV workflows, status codes and a real broken-hit monitor.
Multilingual SEO
WPML, Polylang and cross-domain Slim Hreflang without duplicate hreflang output.
Product philosophy
Control first. Then observe, detect, prioritize, fix and measure.
01CONTROL
02OBSERVE
03DETECT
04PRIORITIZE
05FIX
06MEASURE
Built-in technical depth
Not a single settings screen. A coherent SEO toolkit.
01 / SCHEMA
One graph, not a pile of competing script blocks.
Website, organization/person/local business, page, article, breadcrumb, FAQ and WooCommerce product entities are assembled into a single deduplicated graph.
@graph
02 / INDEXING
Control discovery.
XML sitemaps, IndexNow, Google Indexing API, robots.txt and archive behavior.
03 / AUDIT
Find real problems.
Duplicate metadata, stale content, persistent link audit, 404 hits and diagnostics.
04 / PERFORMANCE
Performance controls stay opt-in.
Disable unnecessary WordPress assets, control Heartbeat, comments, XML-RPC, REST access, resource hints and critical CSS without silently changing the site by default.
Migration
Replace plugin sprawl, not capability.
Move from established SEO plugins without overwriting data that is already configured in SEO-WP.
- Dry-run before writing
- Paginated imports
- Existing SEO-WP fields stay untouched
- Redirect data is flagged, never blindly migrated
- Coexistence Mode for a controlled transition
Yoast SEO Import / coexist
Rank Math Import / coexist
All in One SEO Import
WPML Hreflang / strings
Polylang Hreflang
WooCommerce Product SEO
Slim Hreflang
Separate WordPress sites. One correct hreflang cluster.
For architectures where every language or market has its own WordPress install. Map equivalents once, validate them in the background and render from local state.
Map once
CSV mapping is bidirectional by construction.
Verify in background
REST manifest → sitemap → HEAD fallback.
Render locally
No cross-domain request during normal page rendering.
Fail safely
Last known-good peer state is retained and marked stale.
For developers
Use the interface when you want it. Extend the output when code is the better tool.
Meta API
Filter final title, description and canonical.
Open Graph API
Modify the final social tag array.
Schema API
Extend or alter the final JSON-LD graph.
Hreflang API
Provide alternates or declare external management.
Sitemap API
Exclude URLs programmatically.
Zero-cost when unused
Developer extension points do not add a frontend workflow when untouched.
What comes next
From configuration plugin to SEO operating system.
The roadmap connects technical truth with real search performance instead of adding arbitrary checkboxes.
- Explainable Page SEO Score
- Site Health separated from page score
- Native background SEO crawler
- Google Search Console integration
- Query ↔ URL intelligence and cannibalization evidence
- Internal linking opportunities
- SEO Guard change monitoring
- Safe deterministic one-click fixes
- SEO experiments and before/after measurement
Principle
SEO without superstition.
Every warning should be technically provable or grounded in real data. Every score deduction should be explainable. Every automated fix should be reviewable.